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How to Write Optimized Fundraising Appeal Letters

Introduction to Writing Appeal Letters

Pause: List 10 Potential Recipients

Pause: Write the First Paragraph of Your Story

Pause: Write The Call to Action

Additional Detail

Pause: Add Some Detail to Your Letter

Reinforce Urgency

Pause: Write the P.S. Statement

Optimize the Look and Feel

Reply Card, Return Envelope, & Outer Envelope

Wrap Up & Additional Resources

IRS Language for Receipts & Solicitations

Pause: Write The Call to Action

How to Write Optimized Fundraising Appeal Letters
Introduction to Writing Appeal Letters
The Ask
Pause: Write The Call to Action

Chad has tasked you with writing a call to action, and then rewriting that call to action two more times. Click ‘Start Quiz’ below to continue.

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Question 1 of 1

1. Question

Write a call to action in three different ways.

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