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How to Write Optimized Fundraising Appeal Letters

Introduction to Writing Appeal Letters

Pause: List 10 Potential Recipients

Pause: Write the First Paragraph of Your Story

Pause: Write The Call to Action

Additional Detail

Pause: Add Some Detail to Your Letter

Reinforce Urgency

Pause: Write the P.S. Statement

Optimize the Look and Feel

Reply Card, Return Envelope, & Outer Envelope

Wrap Up & Additional Resources

IRS Language for Receipts & Solicitations

The Story

How to Write Optimized Fundraising Appeal Letters
Introduction to Writing Appeal Letters
The Story

Your Story

Your Call to Action

Additional Detail

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Downloadable Materials

Tippity-tap. Tippity-tap. Tippity-tap.

Topic Content

Quiz

Pause: Write the First Paragraph of Your Story

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