Course Description
How to write an optimized fundraising appeal letter to raise funds for your next project.
This course is designed to give you all the tools you’ll need to write a successful appeal letter for your next friends group project that requires your group to fundraise. Chad Barger will walk you through how to identify your audience, create a story and make an ask. Designed for beginners, Chad breaks down each individual component of an appeal letter down to the Who/What/When/Why and how.
Learning Outcomes
- The ability to identify your fundraising audience
- An understanding of the basic elements of a story
- An understanding of how to craft a Call to Action
- The ability to structure appeal letter content
- An understanding of different delivery methods of appeal letters.
Target Audience
- Volunteer Groups
- Friend Groups
- Non-profit Fundraisers
- Beginner Fundraisers
Course Enrollment
Free/Open
Estimated Course Duration
2 Hours